Throughout 2011 consumers’ purchasing power was under pressure from low wage growth and high inflation. Retail sales volumes declined. Turnovers increased in food stores – albeit slower than inflation. Non-food stores continued to show declining turnovers.
Internet sales gained a 5% market share and are expected to increase. Retailers responded by concentrating outlets on good locations where footfall is consistently high. This results in strong demand and mostly stable rents for the scarce good retail space, while occupancy and rents declined on secondary and solitary spots. Prime shopping centre yields remained stable at 5.5%-6.0%.
In 2011 Wereldhave worked on the overall consumer focus, attractiveness and service level of the shopping centres. In Etten-Leur a successful test was run with free wifi and reading tables in the centre. After the test, Wereldhave decided to provide free wifi in all its other Dutch shopping centres in 2012.
In 2011, Wereldhave Netherlands sold a logistic portfolio consisting of six properties and two Makro’s. The sales are in line with the policy to concentrate on shopping centres.